I was born in Dubrovnik, Croatia. I lived here all my life. When the war started I was 19 years old and I fought for the freedom of my town Dubrovnik and the whole of Croatia.
Now I am a 43 year old director at SPES, real estate agency in Dubrovnik which I run with my business partner Mr. Frano Bezic. I have traveled a bit around the world, Mediterranean in particular but nowhere have I seen such a colossal beauty but Dubrovnik and the Croatian side of the Adriatic. Even my Italian friends from across Bari come during the summer months to spend their famous “Feragosto” here in Dubrovnik.
Dubrovnik has a huge potential and because I love my town and to be honest in business I like to be a winner, I would like to see more luxury real estate projects that would attract rich and famous from around the world and make it some sort of Southern-European Monte Carlo. My neighbors from Montenegro have recognized a great potential and have developed a project called Porto Montenegro, this mega yacht Marina residence complex which is a playground for the world’s jet set. The world that we knew in the terms of the divisions has been gone some time ago and these days every village has access to the internet if not to the water supply. These days it is perfectly normal for a businessman in Singapore to charter a plane and fly it to Montenegro and afterward to New York via Iceland. Because of the fact that the world spots are easily accessible by plane and by sea, I see my hometown a huge project for luxury real estate and general infrastructure projects. However, what needs to be taken into account is the most important aspect of it all: the nature. If it had not been for her none of the sustainable tourism industry would happen in the first place. In my view ecology goes hand in hand with education, only by educating younger generation about the importance of living in a beauty of seawater and mountains we can succeed in keeping Croatia safe and happy place to live in. I was never too much good at maths but luxury tourism creates a need for luxury real estate development which creates a need for luxury lifestyle management. I am not an elitist and I would never exclude domicile people from any vital decision making process in Dubrovnik and its Old City but I am off the opinion that a City which was older than a state than the actual United States of America must find the wise path to prosperity.
The author of this article is Srdj Portolan, a founding member of Intercon Group of Companies, a board director at Spes Real Estate and Dubrovnik Luxury Travel.