King's Landing

Dubrovnik i njegovi budući prospekti u turističkom sektoru by Srđ Portolan

Prije nego što započnem pisanje ovih redaka htio bih naglasiti da nisam ekspert u polju, tj nemam magisterij turističkog menadžmenta. Ono što posjedujem jesu prvoklasne informacije, stečene kroz druženje i razgovor s raznim slojevima ljudi koji rade u turizmu, počevši od hotelskih portira pa sve do srednjeg menadžmenta u dubrovačkim hotelima; zatim vlasnicima turističkih agencija i pojedinim direktorima. Mnoga su se mišljenja odnosila na komparaciju dubrovačkog turizma do Domovinskog rata i poslije, ali činjenica je da se tijekom ratnih zbivanja i netom nakon istih takozvana nova ekonomija, razvijala brzinom svjetlosti, te da su nove tehnologije, a osobito Internet učinile planetu malom kuglom dostupnom svima.
Kao autor ovih redaka, živeći u Londonu,  Aix en Provenece-i, Moskvi, Barceloni susretao sam se s raznim slojevima ljudi i na njihovo famozno pitanje “Odakle si?” odgovarajući da sam iz Hrvatske, primjećivao bi zbunjeni izraz na njihovim licima. No, kada bi odgovorio da sam iz Dubrovnika vidio bi sjaj u njihovim očima i popratni smiješak s odobravajuće dvije riječi: “Prekrasan grad” ili pak rečenicom: “Da, bio sam tamo”. Povijest se ponavlja tako što se Dubrovnik ponovno pojavljuje na reklamnim panoima londonske podzemne željeznice, kao što je to bio slučaj sredinom osamdesetih godina prošlog stoljeća. I ne samo to! Zahvaljujući modernim tehnologijama, prvenstveno internetu i direktnim kanalima prodaje hotela, vila, zrakoplovnih karata, Dubrovnik je prisutan na stotinama tisuća malih reklamnih panoa. Tako u svakom momentu, netko tko se nalazi čak u dalekom Brazilu može “skočiti” u zrakoplov u bilo kojem trenutku i doputovati do Grada.
Moglo bi se reći da su mišljenja Dubrovkinja i Dubrovčana podijeljena na temu daljnjeg razvoja turizma, odnosno gradnje novih luksuznih hotela, sadržaja, te nekretnina poput vila i apartmana.
Tipičan primjer tome je projekt izgradnje golf terena i popratnih sadržaja odnosno vila na brdu Srđ.
Ja nisam nikakav golf-entuzijast, ali činjenica je da igranje ovoga sporta dovodi do produljivanja turističke sezone. Hrvatska posjeduje samo 6 terena, od kojih su četiri u Istri, što znači da Istarska županija ima komparativnu prednost nad Dubrovačkom. Ako se uzme u obzir i to da su igrači golfa dobri potrošači, odnosno poslovni ljudi koji često biraju odredišta za provođenje svojih incentiva i održavanje konferencija na temelju mogućnosti igranja golfa, onda dolazimo do samospoznaje zašto je teško produljiti sezonu u Dubrovniku. S druge strane, za razliku od kruzerskog turizma, golferski turizam dovodi u grad ljude koji vole umjetnost i umjetničke galerije, trgovine brendirane odjeće i obuće, raznolike restorane i barove.
Dubrovnik je grad u kojeg se zaljubite na prvi pogled, te nakon što ste odsjeli prvi put u jednoj od vila za odmor poput Vile Šeherezade, Agave, Glavić, Viktorije, Dubrovnik postavljate i logično pitanje – gdje kupiti modernu vilu na dubrovačkim Pločama?
Dubrovnik Luxury Travel, kao dio Intercon grupacije, sklopio je poslovnu suradnju s jednom od vodećih dubrovačkih agencija za nekretnine – Spes estate, koju vodi jedan od eksperta dubrovačkog tržišta nekretnina, gdin. Frano Bezić. U ime Dubrovnik Luxury Travel-a sporazum je potpisao član upravnog odbora, gdin. Srđ Portolan. Gdin. Frano Bezić je naglasio da  turistički sekori i tržište za prodaju nekretnina se međusobno nadovezuju, tj. servisiraju svoje klijente. Bezić je nadodao kako su veliki broj gostiju luksuznog sektora potencijalni kupci vila, kuća za odmor i stanova na širem području grada Dubrovnika.

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