Posjeta Hrvatskoj

Srđ Portolan interview

Srđ Portolan, direktor tvrtki Intercon Dubrovnik te Dubrovačka Luksuzna Putovanja, se osvrće na porast važnosti Dubrovnika u hrvatskom luksuznom turizmu

27.05.2015 19:00:00

Ovaj intervju smo vodili sa Srdj Portolanom, direktorom tvrtke Intercon Group u čijem sastavu posluju sestrinske tvrtke www.dubrovnikluxurytravel.com i www.adriaticyachtservices.com
Gospodine Srđ Portolan, možemo li kazati da je Dubrovnik lusksuzna destinacija?
Srdj Portolan: Dubrovnik ima veliki potencijal da dostigne sami vrh ljestvice europskih luksuznih destinacija. Moje skromno mišljenje je da je Dubrovnik na pragu dostignuća vrhuške velikih europskih pa i svjetskih elitnih gradova. Nemojmo zaboraviti da je Dubrovnik proteklih godina privukao vodeće svjetske brendove u turističkom smještajnom sektoru poput Sheratona. Dubrovnik je postao Thomsonova početna luka za kruzere. Sama činjenica da su pojedini projekti poput Kupara i Golf Srdja u fazi pripremne izvedbe govori da se Dubrovnik upravo širi u segmentu elitnog turizma. S tim u vezi mislim da će se mnoge tvrtke morati konsolidirati.
Kako mislite kondolidirati ?
Srđ Portolan: Pa mislim da će se stvari iskristalizirati na samom tržištu tj da će pojedinci naći svoju niche poziciju tj užu specijalizaciju u okviru samog elitnog hrvatskog pa tako i dubrovačkog turizma. Tako da će isplivati agencije samo za booking luksuznih vila, zatim one samo za najam jahti, što je već slučaj ili pak one samo za vip transport od aerodroma do grada.S tim u vezi se već sad javljaju concierge agencije što je dakako i pravac kojim bi želio da krene moja grupacija.Svakako da povećanje dolaska bogatih klijenata u nove elitne smještajne kapacitete stvara i dodatnu potrebu za eskluzivnijim uslugama. Ali veliki broj ovih klijenata nije upoznat sa ponudom. Tako smo primjerice imali jednog bogatog klijenta iz Hong Konga koji nije bio upoznat sa činjenicom da je iz Splita do Dubrovnika mogao doploviti jahtom.
Kako se vaše tvrtke uklapaju u moderne trendove?
Srdj Portolan: Mi smo neposredno prije početka sezone završili marketinšku kampanju gdje smo razgovarali sa vodećim svjetskim „concierge“ tvrtkama. Danas se sve događa u Londonu ali ne možete vjerovati koliko su primjerice pojedini amerčki agenti neupoznati sa onim što Hrvatska nudi kao destinacija elitnog turizma.  Mislim da će investicija u dubrovačku zračnu lukui otvoriti mogućnost povezivanja direktnin letovima sa New Yorkom. Stoga trebamo spremno dočekati američke goste i pružiti im vrhunsku uslugu.
Kako vidite najavljivanu mjeru vlade da uposli počasne konzule u promociji Hrvatske?
Srđ Portolan: Svaka mjera promidžbe Hrvatske i grada Dubrovnika je za svaku pohvalu. Riječ je o vrlo utjecajnim ljudima koji mogu puno učiniti za promidžbu Hrvatske i Dubrovnika kao destinacije. Koliko su ugledni ljudi važni govori naš nedavni primjer gdje je jedan naš američki klijent koji se bavi nekretninama bio toliko oduševljen Zagrebom da je uskoro najavio svoj ponovni dolazak u našu metropolu ali ovaj put u poslovnom kapacitetu.

Gospodine Srđ Portolan želimo vam daljnje uspjehe u poslovanju sa vašom Intercon grupom tvrtki.

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