Srđ Portolan tells us of the time when the communication between people was by the means of a direct fixed telephone line. Srđ recall that this was the happiest time of his life back in the 80’s of the last century.
However, the eruption of the internet recalls Srđ has changed the communication between people for the better although Portolan states that there are defaults. For instance, Srđ Portolan believes that the internet is a great medium of democratic society although at times it could be used as a tool of the manipulation of masses. Srđ Portolan adds on that mobile phones already are offices on the go. Srđ states that he answers all of his mails via his I phone. Srđ also elaborates that only 5 years ago he did not have this vision of Google Adwords being in the forefront of advertising on mobile phone platforms. Srđ also tells us that the ways of getting your message directly to your clients has spurred him on to acquaint with new ways of social media in order to get his services to the perspective clients. Srđ Portolan sees it as amazing whereby you can reach the masses of 160 000 potential clients segmented according to the interest they share for the investment into international property by investing for as little as US$ 20 in their Facebook advertising campaign. However, Srđ fears that Facebook video communication might erase written communication all together as humans are getting more and more accustomed to commodity.