Srđ Portolan

Srdj Portolan reviews Buzzsumo, content marketing research tool.

Srdj tells us that Buzzsummo offers insight into the buzzing internet content on a given topic, Portolan continues by describing to us a recent rather difficult position he found himself into. Srdj keyed in Dubrovnik into the Buzzsummo’s search engine and he was horrified to learn that the top article was somewhat negative as it read “25 reasons why you should never visit Croatia”. Srdj Portolan adds on that what looked even more confusing was the fact that the article featured on the Croatian private accommodation website was also sponsored by the former. However, Srdj elaborates that the title was a clever reader’s marketing trick to induce a reader into the content. So for example Croatian buildings are falling apart, well Croatia has the spectacular Pula Arena, the sixth largest Roman Amphitheatre in the world, Croatian planes have no wheels, which is a true statement Srdj explains as the first ever sea plane service in the modern European aviation was introduced in Croatia. Croatian buses look funny because of the fact that Croatia has 1000 islands and ferry travel makes the holiday look romantic adds Srdj Portolan. Croatian taxis are different because they happen to be speedboat taxis. Srdj tells us that this is the cleverest content he has ever come across and which has been written about Croatia.



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