Advent u Dubrovniku

Advent u Dubrovniku

Advent u Dubrovniku: Otvaranjem ovogodišnjeg trećeg po redu Zimskog festivala, ove protekle subote, Dubrovnik je prvi grad u Hrvatskoj koji je započeo adventsku priču u Lijepoj našoj. Ovaj potez dubrovačkog gradonačelnika je vrijedan svake hvale, jer dubrovačka zimska ponuda  tj Božićna i ona Novogodišnja su obogaćene postojanjem ovog festivala.

Nadamo se da je ovo početak jedne priče koja će sa raznim kreativnim sadržajima tj raznim koncertima klasične i pop glazbe, zatim performansima otvorenog i zatvorenog tipa, pretvoriti Grad u jednu zimsku bajku koja bi kao takva postala kultno događanje u srcu Europe.

Ovakav jedan poduhvat zahtjeva organizaciju širih razmjera, ozbiljan pristup i stvaranje jednog univerzalnog tima ljudi koji bi uključivao eksperte po pitanju marketinga, PR-a, organizacije velikih zbivanja, promociji destinacije itd.

Da bi advent u Dubrovniku uistinu zaživio  neophodno je ispunjenje dvaju uvjeta a to su povećanje zračne povezanosti Grada sa ostatkom svijeta kao i univerzalna ponuda hotelijera te vlasnika apartmana u Gradu koja bi svojom cijenom omogućavala prisutpačnost ovakve ponude koja bi zasigurno pokenula ostale sadržaje u cjelogodišnju aktivnost. Svakako da  bi srce jedne ovakve aktivnosti trebalo ostati pri uredu dubrovačkog gradonačelnika čije bi učešće bilo od osobite važnosti u marketingu te promociji Grada kao cjelogodišnje hrvatske destinacije.

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